Media Design Practices / Lab + Field: Brand

Rebranding the Media Design Practices department at Art Center College of Design. Designed while at The Rare Studio.

Working in collaboration with Erik Anderson (live-footage) and MDP/Lab+Field; The Rare Studio used the responsive brand system to create a simple yet unique approach to motion graphics with simple typography and imagery.

Influenced by fluid web design, the approach to motion graphics was simple: we imagined a container expanding and collapsing a text field respectively pushing and pulling the text to enter and exit the frame. The result is simlpe and elegant but the process was a bit tedious.

Here are some details on the video from the department: If you want to know about Media Design Practices’ two tracks, start here. Follow design students in each track from a DIY science lab in downtown Los Angeles to a women’s market in Kampala, Uganda. Filmed throughout 2013, this short piece introduces a few of the thesis students and faculty members who will be featured in a longer film, due to be released in March 2014.

Students and student work in order of appearance: Sarah Needham, Nancy Kwon, Jojo Thitiporn, An Mina, Jeremy Eichenbaum, Marcus Guttenplan, Shawn Jackson, Brooklyn Brown, Elizabeth Gin, Hye Mi Kim, Salvador Orara, Ian Besler, Alex Braidwood, Maria Lamadrid, Aaron Fooshee, Betsy Kalven, Jeff Hall, Tina Zeng, Greg Ahn, Yoon Choi, Eric Battin, Scott Liao, Michael Manalo, HyunJu Yang, Andrew Nagata, Judy Toretti, Hae Jin Kim, Sue Yang, Gene Lee, John Ryan, Jayne Vidheecharoen, HyunJu Chappell, Jacob Brancasi, Hae Jin Lee.