Salvador Orara is an Educator, Creative Technologist, and Media Designer focusing on the impact of emerging and latent technologies upon the experiences of everyday life and the practice of design. His work involves future studies, design thinking, speculative design and creative technology; among other creative frameworks to develop narratives and strategies about the past, present, and future.
As an Educator his focus is to instill empathetic, ideation, creative strategies to enable individuals and organizations to shape the practices of design into modular, malleable and transformative forces of disruption, innovation, and change. 
Recently, Salvador was the Lead User Experience Strategist at Jaguar Land Rover’s Global Digital Development Portland Hub, where he led and managed cross-functional teams to adopt and apply user-centered methods within agile software development to build and test prototypes for future in-vehicle infotainment.  
As a design entrepreneur, he founded The Rare Studio: an independent creative technology studio which partnered with early-stage and established companies to provide them with design services and training, while educating the designers performing them; seeking to shape a business model that thrives on the gaps of design education and industry practices. Prior to his personal endeavors, he was a Senior Multidisciplinary Designer at The Map Office; a design startup that was absorbed by Pentagram. Salvador earned his Master of Fine Arts in Media Design at Art Center College of Design, Pasadena, CA; and his Bachelor of Fine Arts in Graphic Design at the University of the Arts, Philadelphia, PA.

University of Portland
Salvador is the Innovation Professor of Practice and Director of Innovation Minor at the University of Portland. His mission is to add a new aspect to a students’ learning by building upon their expertise and developing an interdisciplinary innovation mindset to solving complex problems that involve the human and societal dimensions. The new innovation minor is a campus wide offering housed in the Shiley School of Engineering. Classes offered through the innovation minor include: “Introduction to Design and Innovation,” “Sketching and Prototyping,” and “Empathy, Observational Research and Human-Centered Design.” 

AIGA Portland
Salvador is currently President of the AIGA Portland Chapter. Salvador manages a board of directors and ensures their efforts are pushing towards the mission and vision of our unique chapter and our special city of creatives and mixed practices. His primary goal is to establish AIGA Portland Chapter as a customer-driven chapter by developing a consistent participatory research cadence led by the AIGA Portland Design Futures Committee and its collaborators. In addition to empathizing with our community, Salvador’s secondary goal is chapter development through the AIGA Portland Partnership and Sponsorship Advisory Committee. 

See Behance Profile
Connect on LinkedIn 
My Resume

Member & Chapter President, AIGA Portland
Member, CHIFOO
Member, The Foundation for Critical Thinking
Member, Freelancers Union
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