Designed and Illustrated in 2009 while at The Map Office. Rumble is the end of year event held at UCLA's Architecture and Urban Design Department. The Map Office was given the opportunity to brand and develop the marketing materials for the 3-day event.
The design and illustration / storytelling were created to communicate the indescribable event which Rumble embodied. For the 2009 campaign we explored the concept of the "bruin" to metaphorically embody the students; as they battle to communicate and defend their work to the visiting critics -- which were conveyed as visitors from another planet.
Other materials included:
- 16-page, self-cover, saddle-stitched brochure
- 3-part campaign of web ads
- Flyers of varying sizes
- Vinyl graphics throughout the department building