Designed in 2009 while at The Map Office, my role was to finalize all infographics and data visualizations and oversee the production of the cover, which involved a 16-layer lenticular surface.
J. Walter Thompson (JWT) commissioned The Map Office to design its global advertising book TicToc. The book spans its global network of offices and showcases the best work from 2009. The book was intended to be read by the company’s 10,000 employees and other advertising firms worldwide. The Map Offices’ brief was to render the work within a beautiful book form and to demystify some of JWT’s internal workings. The Map Office is set on developing visualization diagrams and devices showing the facts and figures of the JWT worldwide organization—from the dominant colors used in each of the chosen campaigns to the kinds of typefaces used by different campaigns globally.
The book’s cover centers on visualization. The lenticular cover represents the dynamic approach shown throughout the book, in which statistical values change over time. The book is bound using various thread colors to represent JWT’s corporate color scheme. Its overall physical form truly makes it stand out among the crowd.
This project can be found in the AIGA archives in the 50 books/50 covers gallery and credits the following designers who worked together to make it happen: Frank LaRocca, Salvador Orara, Brankica Kovrlija, Eddie Opara, and Graham Wood.
