Designed in 2009 while at The Map Office. My role was the finalization of all info graphics and data visualizations; and the production oversight of the cover, which involved a 16-layer lenticular surface.
J. Walter Thompson (JWT) commissioned The Map Office to design its global advertising book TicToc. The book spans its global network of offices and showcases the best work from 2009. And, the book was intended to be for read by the company’s 10,000 employees and other advertising firms worldwide. The Map Offices’ brief was not only to render the work within a beautiful book form but to also demystify some of JWT’s internal workings. The Map Office set about developing visualization diagrams and devices showing the facts and figures of the JWT worldwide organization—from the dominant colors used in each of the chosen campaigns to what kinds of typefaces are used by different campaigns globally.
The notion of visualization takes center stage on the book’s cover. The lenticular cover represents the dynamic approach shown throughout the book, in which statistical values change over time. The book is bound using various colors of thread to represent JWT’s coporate color scheme. The overall physical form truly makes it stand out among the crowd.
This project can be found in the AIGA archives in the 50 books/50 covers gallery; and credits the following designers that worked together to make it happen: Frank LaRocca, Salvador Orara, Brankica Kovrlija, Eddie Opara, Graham Wood