Designed and developed for the First Annual International Architectural Education Summit. The project included the design of a dynamic mark which allowed the association to formulate different letterforms. In addition, the project included bi-lingual posters, flash web-ads hosted on Archinect, and a micro-site hosted on UCLA AUD.
Found my poster framed and mounted in Pentagram, NYC... makes sense since I made it while I was working there.
Below are a series of process images. With majority of experiments on the Typeface Fedra.